huddl®
The Athlete Capital Platform™

Performance opens the door.
Capital decides what's on the other side.

huddl is the Athlete Capital Platform™. Your career, your contracts, your future — in one place you own.

Athletic · Brand · Financial · Protection · Legacy

HUDDL Asset Ledger
Live HAL Score · trending up
73
↑ +4 this week
Athletic
85
Brand
71
Financial
64
Protection
92
Legacy
60
vault.huddl.io live
  • Built for athletes
  • Athlete-owned
  • Database-level privacy
  • Human review required
  • No legal advice
  • No financial advice
  • Transparent scoring
  • Explainable AI
Why it matters

Nobody teaches athletes how to manage success.

What they're taught
  • Performance
  • Competition
  • Discipline
  • Training
  • Recovery
  • The next play
What they're not
  • Contracts
  • Taxes
  • NIL
  • Brand building
  • Investing
  • Career transitions
  • Opportunity evaluation
  • Life after sports

Opportunity without a foundation. huddl is the foundation.

The category

A new category. Four simple verbs.

Build

Performance, brand, and earnings.

Protect

Contracts, eligibility, health.

Grow

Compound opportunities, not just income.

Carry

Into the forty years after the final whistle.

Traditional sports software
Manages teams.
huddl
Manages athlete futures.
Category clarity

huddl is not another sports app.

What huddl is not
  • Recruiting software
  • Team management
  • A CRM
  • A marketplace
  • An agency
  • A broker
  • A law firm
  • A financial advisor
What huddl is

The Athlete Capital Platform™

The infrastructure every athlete should have had from day one — to build, protect, and maximize opportunities across their entire life.

The Five Capitals™

A new language for athlete wealth.

Like a credit score, a GPA, a net worth — the Five Capitals™ make an athlete's whole life measurable.

Athletic
87
Strong
Top driver
Combine results
Next move
Log conditioning week
Potential+2 HAL
Brand
71
Fair
Top driver
Instagram engagement
Next move
Post 3 highlight reels
Potential+4 HAL
Financial
64
Building
Top driver
NIL earnings
Next move
Open a Roth IRA
Potential+5 HAL
Protection
91
Excellent
Top driver
Insurance in place
Next move
Review eligibility quarterly
Potential+1 HAL
Legacy
58
Early
Top driver
Coursework on track
Next move
Add a venture interest
Potential+6 HAL
Meet HAL

Your smartest advisor. Available 24/7.

HAL shows you what's improving, what's slipping, and what to do next. Like a coach for your whole career.

01
Insight

Brand Capital lagging Athletic

Your performance metrics are out-pacing your audience growth. The window to compound is now.

02
Recommended

Post 3 highlight reels this week

Two during peak engagement hours. One with a brand-safe caption template.

03
Expected

+4 HAL · +12% reach

Most athletes in your cohort hit this within 14 days of acting.

Contract Intelligence™

Stop signing and hoping.

Drop in any deal. See the terms, the risks, and what fair looks like — in seconds.

Before huddl

A career run from a notes app.

  • Reading contracts alone, late at night
  • No idea what a 'silent renewal' actually costs
  • Risky terms slip through
  • No benchmark — is $48K fair?
  • Email-thread sign-off with three people
With huddl

A career run from a ledger.

  • Drop in any PDF. Terms extracted in seconds
  • Auto-flagged risks with plain-English context
  • Health score 0–100 with a sourced explanation
  • Benchmarks pulled from comparable deals
  • One-click route to agent, attorney, or advisor
01 · Input
NIL Endorsement Agreement
§4.2 Term & Renewal
"This Agreement shall automatically renew for successive twelve (12) month periods unless Athlete provides written notice no fewer than ninety (90) days prior to the expiration of the then-current Term."
02 · Analysis
Silent renewal · high risk
  • Auto-renews unless cancelled 90 days out
  • No exit for underperformance
  • Compensation flat across renewals
Health score52/100
03 · Recommendation
Negotiate before signing
  • Shorten notice window to 30 days
  • Add performance escalator at renewal
  • Route draft to your attorney via huddl
Human review required · no legal advice
A capital play, in plain English

One move. Four points.

Brand Capital
71
Top driver · Engagement rate
HAL recommendation
Post 3 highlight reels this week
Two during peak engagement hours. One brand-safe.
Outcome
75
Brand Capital · +4 HAL
Your record. Your rules.

You decide who gets access.

Parents, agents, advisors, coaches — guests in your record, not owners of it.

Athlete
owner
Parent
Guardian
Agent
Attorney
Advisor
Coach
  • Invitation-based permissions
  • Time-boxed access windows
  • Immutable audit log
  • One-click revocation
  • Isolated for every athlete
Built for the long career — and the longer life

Your next contract. Your next business. Your next chapter.

Age 15
Recruiting

Eligibility, exposure, early brand.

Age 19
NIL

First real deals. First real protection.

Age 25
Pro career

Contracts, earnings, investments.

Age 35
Ventures

Cap tables, co-founders, second acts.

Age 50
Legacy

Family office. Philanthropy. Generations.

From the people who use it

Athletes. Families. Advisors. Coaches.

M.J.
Athlete · D1 football
"huddl is the first thing I've used that treats my career like a business."
Brand Capital +18 in 90 days
Representative example · early access
L.R.
Parent · NIL family
"We finally know what we're signing. And what we're saying no to."
Avoided $32K in onerous renewal terms
Representative example · early access
K.P.
Advisor · Wealth office
"One real ledger across performance, brand, and capital. We've never had that."
Onboarded 14 athletes in one quarter
Representative example · early access
T.A.
Coach · Pro front office
"The athlete owns it. That's the part everyone else gets wrong."
Roster trust score up across the board
Representative example · early access
Who huddl serves

An ecosystem. Not an inbox.

Athletes

Own your career, end to end.

Families

In the loop. Out of the bottleneck.

Advisors

Plan with the full picture.

Agents

Run the book. Keep the relationship.

Programs

Clean deals. Clean records.

Available today

Already live.

Not a roadmap. The platform athletes are using right now.

Shipping now
Contract Intelligence™Live
HAL™Live
Athlete DashboardLive
Opportunity Engine™Live
Permission-Based AccessLive
Document VaultLive
Task SystemLive
AI GuidanceLive
From the founders

Why we built huddl.

RM
Rafael Magaña
Co-Founder & CEO
JO
Jon Orozco
Co-Founder & CSSO

Athletes are increasingly expected to manage contracts, opportunities, branding, finances, compliance, and life after sports.

Yet almost nobody gives them the infrastructure to do it.

We believe athletes deserve ownership.

Ownership of their opportunities.
Ownership of their decisions.
Ownership of their future.

huddl exists to build that foundation.

Read our story
The Athlete Capital Platform™

The game ends.
The opportunities shouldn't.

Build. Protect. Maximize.
Own Your Future™